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Transforming Film Marketing Into Owned Demand.

Turning audience intent into measurable, monetizable demand.

The pre-release demand engine built to turn film marketing into measurable, owned demand across theatrical, digital, streaming, and post-release windows.

Executive Summary

An Owned Demand Layer for Theatrical Releases.

Movie Launch Network is building a new demand infrastructure layer for theatrical releases. The platform helps producers, studios, sponsors, and distribution partners capture ticket intent months before release, convert that intent into opening-weekend sales, and extend the audience relationship into digital, streaming, merchandise, sponsorship, and sequel opportunities.

01

Pre-Release Demand Capture

Pledged ticket intent captured up to 12 months before release through Meta campaigns, partner QR placements, and sponsor activations.

02

Partner-Powered Ticket Activation

Local and national partners convert pledges into opening-weekend ticket sales through tracked links and ticketing partners.

03

Post-Theatrical Revenue Expansion

The same audience extends into digital purchase, streaming, merchandise, sponsor retargeting, and franchise demand.

The Problem

Demand Is Spent For, Not Owned.

Film releases depend on expensive marketing, fragmented audience signals, and opening-weekend performance. Studios spend before they know demand exists.

Spend Before Demand

Studios spend heavily before knowing true audience demand.

Fragmented Signals

Audience intent is scattered across platforms with no unified record.

Underused Partners

Local and industry partners are underused as activation surfaces.

Launch Without Conversion

Opening weekend is treated as a launch moment instead of a conversion event.

Post-Theatrical Loss

Audience value is often left uncaptured after the theatrical window closes.

The Solution

Capture Intent. Convert It. Extend It.

Movie Launch Network turns interest into a measurable demand asset, owned by the campaign and reusable across the entire release lifecycle.

Step 01

Capture Intent

Pledged ticket intent up to 12 months ahead.

Step 02

Partner Activation

QR-driven local demand capture at partner businesses.

Step 03

Audience Graph

CRM-ready audience graph linking moviegoer, partner, pledge.

Step 04

Ticket Conversion

Demand converted via ticketing partners near release.

Step 05

Post-Theatrical Monetization

Digital, streaming, merch, sponsor, and franchise revenue.

Market Opportunity

The Industry Is Massive. Demand Is Still Underserved.

Movie Launch Network is the demand infrastructure layer connecting investor capital, film projects, and distribution. Theatrical, streaming, sponsorship, and fan commerce all operate as separate revenue layers today, with no unified system measuring or activating audience demand across them.

How It Works

From Capture to Conversion.

Stage 01

Demand Capture

Meta campaigns, QR placements, sponsor activations, landing pages, and pledge forms capture audience intent early.

  • Meta campaigns
  • Partner QR placements
  • Sponsor activations
  • Pledge forms and landing pages
Stage 02

Network Activation

Local and national partners become physical demand nodes, expanding awareness through real-world business locations.

  • Dealerships and retailers
  • Faith and community networks
  • Sports and lifestyle venues
  • National sponsor footprints
Stage 03

Ticket Conversion

As opening weekend approaches, pledges are converted into ticket sales through ticketing partners and campaign retargeting.

  • Tracked ticket links
  • Promo codes and QR codes
  • Retargeting and SMS reactivation
  • Opening-weekend reporting
Revenue Model

Customer. Value Capture. Cash Flow.

Recurring SaaS, performance-aligned fees, and a data layer. Pricing is structured by campaign scope and aligned to performance.

01

Monthly Platform Fee

Recurring SaaS access for the producer console, partner CRM, and reporting layer. Available by campaign scope.

02

Campaign Setup Fee

One-time setup for Meta campaign intake, partner activation, and toolkit configuration per release.

03

Performance Fee

A 4 to 6 percent performance fee on attributable ticket sales. Aligns the platform with film outcome.

04

Sponsor Campaign Packages

Tiered sponsor packages priced against verified reach, activation, and partner footprint.

05

Data & Demand Intelligence

Licensable demand intelligence for distributors, platforms, and rights buyers under opt-in terms.

06

Post-Theatrical Campaigns

Reactivation campaigns for digital, streaming, merchandise, and franchise audiences.

Go-to-Market & Traction

A Measured Rollout, Quarter by Quarter.

Layered launch strategy: pilot films first, sponsor integrations next, demand exchange beta, then a streaming activation layer.

Phase 01

Platform & Pilot

Producer console, partner CRM, ticket activation, and the first pilot film campaign go live.

  • Producer console launch
  • First pilot campaign
  • Partner CRM rollout
Phase 02

Sponsor & Network

Sponsor integrations, multi-film onboarding, and partner network expansion across priority verticals.

  • Sponsor integrations
  • Multi-film onboarding
  • Vertical partner expansion
Phase 03

Demand Exchange Beta

Beta licensing of verified demand intelligence to distributors, sponsors, and rights buyers.

  • Licensing pilots
  • Distributor partnerships
  • Sponsor pricing tools
Phase 04

Streaming Layer

Post-theatrical reactivation activated. Streaming readiness scoring becomes a standard release deliverable.

  • Post-theatrical campaigns
  • Streaming readiness scores
  • Series A preparation
3-Year Financial Summary

Path to Operating Leverage.

Indicative model assuming pilot conversion, expanding film slate, and growing sponsor and licensing revenue. Final figures depend on signed campaign volume and campaign scope.

Revenue
Y1
$240K
Y2
$1.8M
Y3
$5.2M
Gross Profit
Y1
$170K
Y2
$1.35M
Y3
$4.05M
Operating Expenses
Y1
$1.25M
Y2
$2.20M
Y3
$3.20M
Net Income
Y1
($1.08M)
Y2
($850K)
Y3
$850K
Indicative P&L
Year 1
Year 2
Year 3
Revenue
$240K
$1.8M
$5.2M
Gross Profit
$170K
$1.35M
$4.05M
Operating Expenses
$1.25M
$2.20M
$3.20M
Net Income
($1.08M)
($850K)
$850K
Forecast Highlights

Growth Trajectory. Best Case. Worst Case.

Solid lines reflect the base plan. Dotted red lines show best-case upside if pilot conversion accelerates. Dotted gray lines show conservative downside.

Revenue Growth

$240K → $5.2M+

Y1 Y2 Y3 Y4 Y5
Base Plan Best Case Worst Case
Partners & Audience

Network Compounds

Q1 Q2 Q3 Q4 Q5 Q6
Partners & Pledges Best Case Worst Case
CAC vs LTV

Unit Economics Bend

Y1 Y2 Y3 Y4 Y5
LTV Trend CAC Trend
Use of Funds

Where the Capital Goes.

We’re Raising
$1.5M

This raise will allow us to complete the platform, launch our initial marketing campaigns, and secure our first 100 clients by Q3 2025.

Total Raise
$1.5M
Product DevelopmentFinalizing the platform, implementing key features 40%
Marketing & BrandingTargeted digital campaigns to secure early adopters 30%
Team ExpansionHiring critical early team members 20%
Operational ExpensesLegal, accounting, and infrastructure costs 10%

Why $1.5M?

In today’s market, $1.5M allows us to:

  • Develop a market-ready product
  • Build early brand recognition
  • Attract early-stage customers and partners

By hitting these milestones, we position ourselves for a follow-up round in 12 to 18 months to scale further.

Investment Opportunity

SAFE Note. Aligned Terms. Clear Use of Funds.

Recommended Raise

$1.5M SAFE

  • Instrument: SAFE Note
  • Indicative cap: $10M to $15M
  • Indicative discount: 15 to 20 percent
Suggested Terms

Investor-Friendly

  • Standard SAFE Note structure
  • Valuation cap: $10M to $15M
  • Discount: 15 to 20 percent
  • Pro-rata rights available by tranche
Use of Funds

Build the Layer

  • Product development
  • Ticketing and CRM integrations
  • Meta campaign systems
  • Sponsor reporting automation
  • Pilot film campaigns
  • Sales and strategic partnerships

Final terms are subject to legal, investor, and company review. Indicative figures shown for context only.

The Bigger Opportunity

Demand Exchange™: An Asset Class for Entertainment.

Movie Launch Network is not just a campaign platform. It can become the demand exchange for entertainment, where pre-release audience intent becomes a measurable asset used to support distribution decisions, sponsor pricing, streaming negotiations, digital sales, and franchise planning.

01

Demand Valuation

Quantify the value of pre-release audience demand for any film, market, or segment.

02

Audience Licensing

Make verified demand available to partners under controlled, opt-in licensing.

03

Sponsor Intelligence

Price sponsor packages against measured reach, activation, and conversion.

04

Streaming Readiness

Show platform-ready demand by market and segment before licensing windows open.

Strategic Insight If a film can measure audience demand before release, it can negotiate from strength before the box office ever opens.
Why Now

The Timing Has Never Been Tighter.

01

Studios Need Measurable Demand

Pre-release demand visibility has become a board-level priority.

02

Sponsors Want Activation Proof

Brand budgets demand measurable audience activation, not impressions.

03

Streaming Needs Warmer Audiences

Platforms increasingly value demand-conditioned audience pools at licensing.

04

Producers Need Leverage

Independent producers need negotiation leverage with distributors and platforms.

05

AI and CRM Are Ready

Modern AI and CRM tools make demand infrastructure scalable and operable.

The Demand Layer

Own Demand Before Opening Weekend.

Movie Launch Network is building the infrastructure layer between film marketing, ticket conversion, sponsors, and post-theatrical monetization.